Monday, January 24, 2011

Image of middle class America

Welcome to a place that is called middle class America. In fact you might already be home. More and more it seems like everyone is for main street and the working class family. It's the family right next door. It's Joe the plumber or Bob the butcher, right? Hard working seemingly blue collar americans. Who work with their hands and just want to come home to a cold beer at the end of the day. That's the image that is pandered by the media and politicians. There is nothing wrong with coming home and having a beer if you are responsible adult. But this imagery seems kind of cheap. It's like a poorly thought out marketing campaign.

When in fact a large percent of the middle class don't drive a pick up truck they don't have a gun in the back of their truck. Oh wait because they don't own a truck and are not a gun owner. Note: I do own a truck and a shotgun, but more the exception not the rule. Over the last 20 twenty years the face of America's middle class has changed. We are less likely to be employed in occupations that require the use of vocational skills. More and more people are working inside of offices with year around climate control, even though is likely to colder or warmer than what is desired. We are more urban than ever before. We pound keys on a keyboard rather than nails with a hammer.In fact most people don't even know a plumber anymore other than the one the found online.

So why are we being sold a bill of goods that is not relevant to us? The current set of politicians have lost touch with reality of the changing times. However they do understand marketing and advertising. In fact they know what buttons to push in order to get us to swing this way or that. Their tactics are much like the movies that we watch action packed but light on substance. Who elected these people anyway? We did. We saw a couple of thirty second commercials or went to a four page website and made our decision. We have to be diligent about what is truly good for American. This is not about being a republican, tea party or democrat party member or support. In fact each of these parties impedes any progress that can be made. They attempt to sabotage the other only showing the folly and selfness of their ways.

If we don't take off the shades of consumer politics we will end up with another stimulus package to build more roads, highways and sidewalks. Yet most Americans have little if any thing to gain other than increased tax burdens from these activities.

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